What is SEO Copywriting?

Copywriting in SEO is equal parts art and science. The art of crafting compelling content that readers understand as well as find interesting. It is also the science of formulating keyword-rich messages that resonate with the target audience and is fine-tuned to work with algorithms of search engines.

High-Quality SEO Writing

Refining your approach to SEO writing requires trial and error. They will be times when you feel your writing is subpar, even if it fills in the blanks and includes the keywords you’re trying to rank for.

However, keywords aren’t everything.

Sure, keywords are crucial to quality SEO copywriting. But even more importantly, your copy needs to be clear, and it needs to be well-written with content that readers find valuable. But what does well-written content look like?

Your writing needs to use a structure that engages the reader. According to Backlinko, examples of engaging structure include: 

• The outlining of an article using snippets of popular online curricula
• The APP method (otherwise known as Agree-Promise-Preview)
• The use of “Bucket Brigades” – curious what they are? You just experienced one in this bullet list.