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SEO Copy writing
SEO or search engine optimization is a combination of many metrics and factors. The recent trends in SEO campaigns, though, are favoring the importance of potent content. SEO copywriting has been mostly associated with targeting keyword phrases and optimizing web page copy accordingly. Today, it is a refined game, with off-page optimization achieving much more importance.
Most marketing companies have an in-house team of crack wordsmiths now. SEO writing is about creating content that compels readers to link to it and share it. Thus, it promotes the website and increases its trust and authority, all of which help page ranking in search engine results pages (SERP). Modern SEO copywriting involves a lot of strong tactic formulation and strategy development.
What is SEO Copywriting?
Copywriting in SEO is equal parts art and science. The art of crafting compelling content that readers understand as well as find interesting. It is also the science of formulating keyword-rich messages that resonate with the target audience and is fine-tuned to work with algorithms of search engines.
High-Quality SEO Writing
Refining your approach to SEO writing requires trial and error. They will be times when you feel your writing is subpar, even if it fills in the blanks and includes the keywords you’re trying to rank for.
However, keywords aren’t everything.
Sure, keywords are crucial to quality SEO copywriting. But even more importantly, your copy needs to be clear, and it needs to be well-written with content that readers find valuable. But what does well-written content look like?
Your writing needs to use a structure that engages the reader. According to Backlinko, examples of engaging structure include:
- The outlining of an article using snippets of popular online curricula
- The APP method (otherwise known as Agree-Promise-Preview)
- The use of “Bucket Brigades” – curious what they are? You just experienced one in this bullet list.