E-Commerce Theme Customization

E-Commerce customization is the practice of changing an E-Commerce storefront — either on the front- or back-end — to account for a new look and feel. Every change a brand makes on its storefront is a customization; requiring either development work, design work, or another type of creativity.

1. Content customization.

Brands everywhere are taking a content-first approach to attracting customers. Simply having a product-market fit doesn’t work anymore — instead, brands must craft an experience around their products. This starts with having well-written, SEO-driven, and shareable content. Customized content can live just about anywhere, depending on where shoppers interact with your brand the most:

• Product descriptions

• Ad copy

• Blog content

• Email marketing

• 2.Cross-border localization and translation.

  Barriers to international expansion are slowly being removed — now more than ever, U.S. based retailers are starting to sell to a broader audience, including Europe and Asia. Customers in those regions won’t respond well to a storefront that doesn’t display their local currency or language. At minimum, brands need to make reasonable accommodations for international visitors with translation services and multi-currency capabilities. Furthermore, enterprise brands should consider a multi-site approach — where each region has its own URL. 

• 3. Customized retention & retargeting marketing.

  After a visitor comes to your website and views a product, they’re already in the consideration phase — meaning that it will be a lot less expensive to advertise towards them and drive conversion, compared to someone who has never interacted with your brand before. 

  This forces brands to come up with unique retargeting and retention campaigns to keep customers interested in products after they abandon a web page, or after they leave their cart unpurchased. 

4.Product Customization

If you have solid inventory in place, paired with the technology needed to customize products, your apparel, print, or electronic company can quickly become a good resource for teams and companies that need swag.