Web Design and Developmemt

Before you begin the actual web design and development, you need to be clear about the goals of the project. What is your client or organization looking to achieve with this website redesign or new website project? What is the main purpose of this website? Is it to sell some products, generate awareness of the brand, provide a contact point for potential customers, or something else? A website does not have to be restricted to just one either. It could do all of the above and more. These goals have to be clear right from the get-go. Ask your client or your manager about these goals or yourself if this is a project you are undertaking on your own. If the goals are not clear, hold discussions to make them clear and highlight them. A clear direction is necessary before going forward.

A website can have artistic elements, but it is not an art piece in itself. It is a portal and an interface with a set of functions. This function could be to entertain, educate, sell, inform or provide access to services. Whatever the service, the website’s design should focus on meeting this. Goals are especially important if you are doing a redesign of a website. You need to ask and know why the redesign is being done. Is it to increase the site’s efficiency, correct certain errors, or bring it closer to the client’s goals?

The goal of a website plays a big role in how it is designed. For instance, the website for any news publication would be minimalist, with the interface solely aimed at delivering news content. In contrast, a web design and development studio’s goal would be to dazzle the visitor with its design and creativity. You can expect a lot of visuals, imagery, and strong colors.